BLOGGING BOSS: SPECIAL REPORT
Table of Contents
1.Introduction
2.It All Begins With
3.The Dirty Little Word
4.Power Networking
5.Instant Contact
6.Linking In, Linking Out
7.Social Push
8.Conclusion
9.Resources
1.Introduction
If you’re reading this report, chances are that you want to make money
in the lucrative and exciting world of blogging. You’re eager to join the
ranks 6-figure blogging professionals who provide quality content to an
ever-growing market.
So, you set out to build a great looking blog and begin to populate it
with well-crafted content that touches down on topics that you believe
are important to your target audience. Perhaps you’ve outsourced the
work to qualified and experienced writers, or you’ve written it yourself.
Either way, you have ensured that you are offering highly-sought after
information that you know people will find useful.
Then you hit publish and sit back, waiting for the traffic to pour in.
There’s no possibly way that your content won’t attract hundreds of
visitors, right? After all, you have worked hard on your content and you
know that it’s exactly what your target market is looking for.
Wrong.
Creating engaging content is only the first step in building a website
that will generate ongoing profit, but there’s far more to profitable
blogging than that.
Content is the foundation of your business and while it’s certainly one
of the most important components in constructing a website that will
rank high in the search engines and attract visitors, if you really want to
make money in the world of blogging, you need to learn the insider
strategies to generating targeted traffic that will result in ongoing
revenue.
Makes sense, right? Without strong traffic funnels in place that are
working nonstop to drive in fresh traffic, recruit potential customers
and connect with readers, it doesn’t matter how informative or useful
your content is. Not enough people will be reading it!
If you’ve ever tried to make money in the world of blogging, you
already know this. What you may not know is that it’s exceptionally
easy to jumpstart your website so that you are driving in quality traffic
that converts! This report will provide you with proven,
straightforward techniques that will help you get started quickly and
easily.
Better yet, all of the traffic generation strategies featured within this
special report are absolutely FREE! So, you can activate as many as you
wish at absolutely no cost to you.
It doesn’t get better than this!
Are you ready? Let’s begin.
2. It All Begins With…
Content.
Yes, I know that I just said that content is the foundation of your blog
and not the entire structure but the strength of your blog relies on the
quality of your content as well as the type of content you are offering.
When you are just starting out as a blogger, it’s easy to slap up content
quickly, and then focus most of your time on driving traffic to your
website. Far too many bloggers fail to realize that the driving force
behind creating powerful traffic funnels that consist of repeat visitors
relies exclusively on the quality of the content you offer.
If you focus first on building pages that feature informative, in-demand,
relevant and targeted content, your blog will have stronger legs to
stand on. That killer content will empower your traffic building
campaigns and ensure that once you have sent a visitor to your
website, they will connect with your content, respond to your content,
and return to your website.
Makes sense, right?
You want your website visitor’s to be so impressed by the content on
your blog that they immediately bookmark your website so that they
can return to it, again and again. You gotta hook ‘em quickly, and
preferably on their very first visit.
So, what kind of content is most successful?
The kind of content that solves a problem or entertains them.
Consider your target audience and what they are most interested in,
worried about, or passionate about. Content that is designed to fulfill a
need, answer a question, solve a problem or entertain a specific
audience is always successful. And if you explore many established
blogs in your market you’ll find that their content always falls within
one (or both) of these two “E” categories: Educational or Entertaining.
When you focus on creating content that falls into one of these
categories, you’ll end up with material that is “sticky”, meaning that
your readers will respond to your content and return to your website
because it speaks directly to them, is engaging and on target.
In other words, BULLSEYE!
You’ll also want to make sure that your content is evergreen. What I
mean by this is that your content will continue to be relevant for
months, or years to come, rather than just useful or informative for a
short span of time. While it’s smart to use current, buzzworthy news
(that may be based on time-sensitive events) to drive in traffic, make
sure that the majority your content is evergreen.
Pro Tip: Search websites like Quora.com for commonly asked questions
in your niche and create blog posts that answer those burning
questions! This is also a great way to come up with headlines for your
articles and blog posts.
Your content also needs to be shareable. You want visitors to link to
your content, share it via social media, or forward it to their friends.
Consider integrating infographics or videos into your content so it
stands out. Anything you can do to be different that will capture
attention quickly is important.
Insider Strategy: One quick and easy way to create shareable content is
by using the powerful Wordpress plugin, PostGopher. I’ve used this on
many websites in order to give my visitors the opportunity to create
downloadable PDF’s out of my content. What better way to connect
with readers and remind them of my website than by letting them
download my content so they can read it later!
You can grab the plugin from http://www.PostGopher.com
Go ahead and do that now before you move on. It’s one of the easiest
ways to maximize exposure and keep your blog in the front of your
visitor’s mind.
You’ll also want to blog frequently. Try to post 2-3 times a week, if
possible, especially when you are just starting out and your website
lacks content. The major search engines love fresh content so the more
often you update your website, the better.
Pro Tip: Aim for 1,000 words or more when creating blog posts. The
search engines prefer longer content. 2-2500 words are even better.
Now, I’m going to mention a dirty word and I don’t want you to throw
your hands up in the air frantically, okay? The word is an important
one when it comes to creating content that will pull in a ton of traffic
from all of the major search engines.
You know what word I’m talking about! Keywords!
Keywords are the fundamental component of an effective search
engine optimization strategy when done right. And while SEO has
gotten a bad rap over recent years because of bloggers stuffing
keywords into their content (to the point where it becomes virtually
unreadable), if keywords are used correctly they become incredibly
effective at helping your blog rank higher in the search engines, which
in turn means maximum exposure.
I’ll give you the quick rundown on how to use keywords successfully in
the next chapter, so don’t skip it! This next bit of information is
caffeine for your blog.
3. The Dirty Little Word
SEO – Search engine optimization: how to do it quickly, easily, and do it
right.
The easiest way to make absolutely sure that you are using keywords
appropriately and effectively is to do so in moderation.
It’s as simple as that. (Yet for some reason, some bloggers are still
plugging a thousand keywords into their content and then wondering
why their blogs aren’t ranking!)
Keyword stuffing is not okay. If your content contains so many
keywords that it becomes virtually unreadable, search engines will
instantly recognize what you are trying to do and you’ll end up
penalized. When that happens, your rank will drop faster than a stone
in water!
That being said, including relevant, targeted and intelligent keywords
within your content so that it helps your page rank higher in search
engines while not disrupting or affecting user experience is very
important. If you want your website to be seen by more people and be
able to tap into the massive number of people that use Google, you
absolutely need to integrate keywords into your blog content.
What kind of keywords, you ask?
Long-tail keywords!
Long tail keywords consist of 3 or more keywords that form a search
phrase. For example, “home based business ideas” or “low carb meal
plans”.
The reason for using long tail keywords is because those phrases will be
even more targeted and less competitive than “umbrella keywords”
that encompass the entire market.
Imagine trying to rank for the word “low carb” or “weight loss”. You’d
struggle to even show up in the first 100 pages of the search results!
But targeting long tail keyword phrases that drill down into your market
(and are more likely what a visitor would type into the search engines)
will enable you to maximize exposure while minimizing the number of
other websites and blogs that you’re competing against.
An easy way to come up with long tail keyword ideas for your blog
content is to visit Google.com and start entering in keywords relating to
your market, such as “low carb”.
See what shows up as suggested keyword phrases when you’ve entered
in a few words. This will provide you with unlimited ideas while
ensuring you are using keyword phases commonly used by search
engine users.
Don’t stop there! Once you have a list of possible long tail keyword
phrases, enter those into Google as well and drill down even further! It
may take a bit of time but once you’ve done this you’ll have a swipe file
of relevant and highly-targeted keywords to use within your content
and as titles for your blog posts.
You could take it even a step further and enter those keyword phrases
into Google Keyword Planner in order to determine estimated traffic
based on specific terms: https://adwords.google.com/KeywordPlanner
And finally, you should install one of the more popular SEO plugins to
easily set up meta descriptions, sitemaps and all of that other fun stuff!
Simplify the entire process by downloading a plugin like:
https://wordpress.org/plugins/all-in-one-seo-pack/
Pro Tip: Make sure to set up and customize an SEO plugin right away.
Add in a site title, meta tags and description. Doing this will maximize
your search engine visibility instantly.
4. Power Networking
Do you want to instantly maximize your blog traffic without ever paying
a dime for the exposure? Then you need to power network.
Power networking involves working with established blogs within your
niche market. When you do this you’ll instantly siphon traffic and
credibility from these blogs and redirect it to your own.
So, how do you do this?
You write incredible content on other relevant blogs!
This is called “guest blogging” and it’s one of the easiest ways to pump
steady traffic onto your website without investing a single penny. Plus,
this marketing strategy doesn’t just generate premium traffic to your
website but it puts you in an authoritative position by simply being
connected to a reputable blog in your niche market.
Not to mention the potential for joint venture opportunities with other
bloggers!
Think about it: You could write content only for your website, but then
you have to do all the footwork of generating traffic to those pages.
That can be very effective, sure, but it takes a lot of time. Not to
mention, a lot more content.
OR – you could write killer content for established blogs with more
traffic than yours and turn their visitors into your own!
So, how do you find guest blogging opportunities? Search Google!
Use search terms like:
keyword “submit a guest post”
keyword guest blogging”
keyword accepting guest posts”
keyword “guest post by”.
You’ll be able to find countless opportunities just be using search
strings based on keywords relating to guest blogging. You can also find
guest posting opportunities by investigating the backlinks from
competing blogs to see where they have guest posted.
Use tools such as https://www.semrush.com or https://majestic.com/
to crawl through backlinks, and find other blogs that your competitors
have written for.
Another easy way to find guest blogging opportunities is
http://myblogguest.com/
Be sure to focus only on blogs that are within your niche market. You
can run a quick search on Google by using the query: niche
keyword+blogs.
If you want to gauge the overall traffic of a blog you are considering
guest blogging for, run the website through www.SimilarWeb.com and
you’ll be able to see a traffic snapshot for each website.
5.Instant Contact
One of the most important aspects to building any successful online
business involves collecting the information from your website visitor’s,
adding it to a mailing list and then following up with them whenever
you post new content.
It’s important to always be focused on building your list so make sure
you set this up correctly early on so that you don’t lose out on the
opportunity to connect with visitors. Plugins like
www.OptinMonster.com make it easy to follow up with visitor’s by
adding them to a mailing list.
What should you email your subscribers about?
Every time you update your blog with fresh content, send out a
newsletter that links to your new post. You should also spread out your
traffic so that you are directing subscribers to other forms of content
such as your Instagram page, twitter and Facebook. Consider including
links within your newsletters to images posted on Instagram and don’t
be afraid to get personal! Readers will love seeing photos of your
everyday life, as well as infographics and other media that is relevant to
your blog’s theme and content.
Encourage people to join your list by offering a valuable incentive, such
as a free report or extra content that isn’t available anywhere else. It’s
very easy to build a list of 5-10,000 visitors if you set up a simple system
that will capture their information and encourage them to connect with
you.
Then, a few days later, follow up and touch base. Don’t let your list
grow cold! Make sure to email your subscribers within one week of
them subscribing so that you are in the front of their mind and they
remember you (and how they subscribed to your newsletter).
Here are a few newsletter services worth checking out:
http://www.MailerLite.com
Half the cost of most other newsletter providers, fantastic support and
flexibility.
http://www.MailChimp.com
Cost effective packages for start-up bloggers.
6.Linking In, Linking Out
There are 2 quick and easy ways to maximize your traffic and it involves
link building strategies.
Linking in: This involves building links throughout your on-site content
so that you are helping users navigate your website while improving
search engine optimization. Linking in also involves generating off-site
links from authority websites in order to generate traffic instantly.
Linking Out: This involves linking to other authority sites in order to
raise your on-site SEO score.
Linking in means that you are linking new content to other posts on
your website whenever possible. For example, if you post new content
today that ties in with a past post, link to it. Guide visitors throughout
your website so that they are able to find other relevant content, and
they’ll stay on your website longer
Not only will this improve on-site user experience, but it will create an
internal link structure that will help improve your overall SEO.
You should also spend some time adding user-generated content to
various authority domains so that you are able to siphon traffic from
the websites that will help you rank fast.
This means you should post content on all of the heavy-hitters such as:
Linkedin.com, Quora, Yahoo Answers!, Weebly, Scribd and Tumblr. Yes,
it will take some time but it’s a much faster method to building
powerful backlinks for your blog than nearly anything else – plus, it’s
free. Google views all of these websites as authority sites and you
know what that means! Your pages will rank far more easily than your
own self-hosted pages.
Linking out involves placing links on your website (or within your side
bar) that lead people to other established, authority blogs in your
market.
The major search engines love this and so linking to credible sites in
your niche will not only help your own pages rank better in the search
engines, but it will also help you build rapport and possibly network
with other bloggers in your industry.
7. Social Push
You’ve probably heard of the potential for unimaginable traffic via
Facebook advertising, so I’m only going to touch on this briefly. For
now, forget about paid advertising on Facebook. Instead, you’ll want to
focus on building a Facebook page for your blog.
With a Facebook page, you post content to it just like you would your
blog. This can include blog posts, videos, and images. To simplify things,
you can install a free plugin so that every time you update your blog
with new content, it automatically updates your Facebook page!
Go ahead and reserve your customized Facebook page URL by creating
a page here: https://www.facebook.com/pages/create
Then, grab the plugin here: https://wordpress.org/plugins/facebook-
auto-publish/ (It should take you no more than 10 minutes to install
and configure, even if you’re brand new.)
You can also automate your twitter account in a similar way. The key
really is to automate as much as possible because if you’re anything like
me, the idea of having to manually update every social media platform
on a daily basis is overwhelming.
I use www.HootSuite.com to manage my twitter account but there are
many different plugins available online that will allow you to schedule
tweets and keep a pulse on your following.
The goal right now is to establish a presence on the top social
platforms, add them to your blog, and incorporate them into your
marketing campaigns including your newsletters.
Once you’ve got all of that set up, take things to the next level by
harnessing the power of push notifications.
Have you heard of this before? If not, it’s simple a way for you to notify
your visitors that there is fresh content available on your website.
And the greatest part is that it’s completely free and totally automated!
In a nutshell, push notifications direct visitors back to your website on
complete autopilot by notifying them that you have updated your
website and that there is new content available to them.
I use the service of www.OneSignal.com because not only is it free but
it provides real-time tracking so I can monitor my traffic and visitor
response rates. OneSignal.com also makes it easy to send out A/B split
message testing so that I can try out different broadcasts in order to
see what yields the best results.
And on top of all that? It’s incredibly scalable and supports most
devices. You’ll really want to take a look at a service like this that will
encourage your website visitors to return to your blog again, and again.
Give it a try!
8.Conclusion
So now you have a handful of powerful traffic generating techniques to
jumpstart your blog’s traffic while setting you up for long-term success.
Begin by building high quality content that includes relevant long tail
keyword phrases, and then work towards setting up a strong
foundation for your blog.
Set up a mailing list via your blog’s navigation system so that it appears
on every page of your website and begin to capture information from
your visitor’s so you can follow up with them!
Then, partner with other blogs by offering to guest post, create your
social media accounts and start posting killer content!
You have everything you need to build a successful and profitable blog.
The next step is to get started.
I wish you the best of success!
9.Resources
Here are links to the resources found in this guide:
PostGopher:
http://www.PostGopher.com
SEO Plugin:
https://wordpress.org/plugins/all-in-one-seo-pack/
Google Keyword Planner:
https://adwords.google.com/KeywordPlanner
MailerLite:
http://www.MailerLite.com & http://www.MailChimp.com
Guest Blogging:
http://myblogguest.com/ and www.SimilarWeb.com
Auto Updating Facebook Page:
https://wordpress.org/plugins/facebook-auto-publish/
Push Notifications:
https://onesignal.com/
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